What Is the Importance Of Email Marketing In Business?
Did you know that more than 34% of the world’s population use email for communication?
Yup, we are talking about more than 2.5 billion people! This number is only going to grow in the coming years.
Therefore, it is important for you to realize the opportunity email marketing brings along for your business. In this blog post, we are going to discuss some of the most important reasons why you should be doing email marketing in 2020.
So without wasting a moment, let’s dive straight in!
Here are the reasons why Email Marketing is important for business in 2020
1. Better Customer Acquisition Than Social Media
Social media is an integral part of any online marketing strategy. Social media can be a great medium to interact with the audience and use content to strengthen the relationship you have with your customers, which makes it crucial to your marketing success. But, when it comes to conversions, email beats it by 30%. A study done in 2013 showed how the use of email marketing quadrupled for customer acquisition. 81% of the people claim that email marketing is a perfect method to drive customer acquisition while only 51% of the people go for social media to run campaigns for customer acquisition.
2. Cost-Effective Medium
Email is effective, convenient, and doesn’t cost much. You will be using email marketing to reach thousands of your potential customers by sending email messages at a rate that is insignificant. This makes email marketing the best option to go for small businesses that are looking for a better marketing medium than traditional channels. Talking about the market in the US, 85% of the retailers voted for email marketing when asked for the most effective marketing mediums they use. The ROI generated by email speaks for itself. For every $1 spent on email marketing, businesses drive conversions up to worth $40! As compared to traditional marketing, you are saving a ton of money that you would have invested in printing and distribution. This money can be used to send out more emails and execute timely follow-ups.
3. Can Be Personalized For Maximum Effect
We are living in a world where personalization has become a real trend and big brands are already cashing on it. When you do email marketing, you have to segment your audience in the form of lists and push out content that truly sends a message or provides the users with value. That is the reason why marketers who practiced personalization received a 760% boost in revenue. With email marketing, you have the opportunity to address the recipients by name. It’s different from social media where you address the audience as a whole. 74% of the marketers give credit to personalization for the increased customer engagement in their email marketing campaigns.
4. Results Can Be Measured
Numbers are like Shakira’s hips. They don’t lie.
Well, email marketing is measurable. You have dozens of great online and offline email marketing software that can track everything that happens after you click that send button. Your email marketing campaigns can be coupled with such software to enable real-time tracking and analysis. One of the most used Email Service Providers (ESP’s) is MailChimp. The ESP will allow you to send emails, track the performance, perform split tests, and enable reporting. With the results, you will be in a better position to make well-informed decisions for your email marketing campaigns in the future.
Over to You
Email marketing is the safest way to market which uses the most valuable piece of customer information – Email. If you are one lucky brand to have an extensive email list of customers, go ahead and start sending them valuable content on mail and boost your revenue!
Feel free to email me with any questions or concerns at email@example.com
To your success,