Why You Should Spend Time Learning Search Engine Optimization in 2020?
Most of the online marketing blogs available on the Internet either tell you why you should be investing in Search Engine Optimization or how SEO is becoming a booming industry in the digital marketing world.
But, we think it’s much more important to understand why you should be learning SEO, to be able to do it yourself. Therefore, we wrote this piece of content for people who are looking to learn SEO but have no clue what exactly that they’ll end up with once they are done mastering search engine optimization.
So, without any further ado, let’s get started!
Here are the top reasons why you should be learning how to do SEO:
1.Learning How Search Engines Function is Necessary (and fun)
We all know why organic traffic is important for any business, right? But, how does any website get that organic traffic? Why would someone land on a website in the first place? These are some of the questions that get answered when you learn to do SEO. You will get to learn about the various important ranking factors and algorithm updates search engines roll out every year.
2. SEO is a Long-term Investment that you can rely on
SEO is a marathon, not a sprint. It isn’t something that will give you instant results. But, if you have the right foundation in the form of a well-built and designed website that has killer content on it, you can definitely see good results in a matter of months. SEO is a long-term game and requires patience and hard work. Also, SEO is an ongoing process and one will always be working on it on a regular basis.
3. It’s 2020 and SEO has become a Great Career Choice
Oh, the market is booming at the moment for SEO professionals! The industry was worth 65 billion dollars in 2016 and is set to become an 80 billion dollar one by 2020. The requirement for an SEO expert is at an all-time high and you should make the most of it. It’s great to have a career in SEO given the fact that the Internet is not going anywhere and people will never stop making a Google search.
4. SEO is essential to any Digital Marketing Campaign
Today, a digital marketing strategy is incomplete without Search Engine Optimization. It’s true that paid advertising calls the shots in digital marketing. But, SEO is what gives shape to any paid advertising campaign as well. Searching for the right keywords, placement, preparing a perfect landing page, and more can only be done right if you know what you are doing. SEO will teach that to you.
5. More Traffic at Virtually Zero Costs
Did you know that more than 87% of all website traffic comes from organic sources? Well, SEO is known to generate organic traffic for any business website or blog by making it rank on top of search engine result pages. Once you get top rank, you will reap the rewards of your efforts as you will get a thick stream of organic traffic. You can get all this by just 6 months of work and yes, without any sort of paid advertising.
By now, we are certain that you have an idea of the possibilities learning SEO will open to you. SEO is one of the most demanded skills at the moment and we believe that you can never go wrong with your decision to learn how to do SEO. Let us know if you liked this piece of content. Also, since you are here, don’t forget to subscribe to our weekly newsletter!
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To you success, Sharita Stovall